Great video tells your story like nothing else
Our expertise lies in creating videos, graphics, and written content that effectively communicates your party platform and informs audiences about candidates and campaign issues. We utilize advanced targeting tools to drive various campaign goals, including donations, yard sign sign-ups, event attendance, and get-out-the vote messages, across digital advertising and social platforms.
Today, voting decisions are made in election micro-moments when voters turn to a mobile device to learn about a candidate, event, or issue.
Video is a highly effective medium for conveying emotive messages that can inspire voter action on a large scale. Videos can be either short or long, and have the ability to convey personality, empathy, conviction, and relatability. They provide candidates with a platform to deliver their message in a controlled manner.
Video is a useful visual marketing tool for political campaigns at all levels. In the current political climate, it is important to utilize video marketing in order to reach a wide range of voters. Campaign videos have significant value and can be created to suit any budget or campaign size, increasing the likelihood of electoral success.
Republican Political Campaign Videos
1. Candidate introductions: These videos introduce the candidate to voters, highlighting their background, values, and goals for the campaign.
2. Issue-focused: Videos that focus on specific issues important to the campaign. They explain how the candidate plans to address these issues if elected.
3. Testimonials: These are videos featuring endorsements from people who support the candidate or their platform.
4. Event coverage: These videos capture moments from campaign events like rallies, speeches, and town halls.
5. Get-out-the-vote (GOTV): These are designed to encourage people to vote by explaining why it's important and reminding them of upcoming election dates.
6. Attack ads: While not as common in local elections, attack ads can be used in national campaigns to discredit opponents or highlight policy differences.
7. Explainer videos: Break down complex policy positions or explain a candidate's platform in an engaging way.
8. Social media clips: Short clips designed for social media platforms like Facebook, Instagram or TikTok that can quickly grab voters' attention and provide key messages about a candidate or issue.
We make it as easy as 1,2,3.
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(1) Pre-Production
Video pre-production planning is important because it sets the foundation for a successful video production. It involves all the work that takes place before the camera even starts rolling, such as scriptwriting, storyboarding, location scouting, casting, and scheduling.
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(2) Production
On the day of a video shoot, you can expect a team of professionals to arrive at the chosen location with all necessary equipment. They will set up lights, cameras, and sound equipment before starting the shoot.
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(3) Post Production
During the editing phase of a video production, you can expect the footage captured during filming to be reviewed, selected and arranged in a way that tells a coherent story. The editor will work closely with the director or producer to ensure that the final product meets their vision and achieves its intended purpose.
Videos increase voter engagement.
Voting decisions are made in micro-moments, during which voters use a mobile device to learn about candidates, events, or issues.
These decisions are crucial now that voting by mail is becoming more popular. It's important for turnout rates to be high no matter how people vote. If voters lack passion for a candidate or issue, they may not participate in the election process.
Video is considered an effective medium for conveying emotive messages that can motivate American voters to take action on a large scale. It can vary in length and contain personality, empathy, conviction, and relatability. Additionally, video offers candidates a way to deliver a controlled message through a platform.
A video marketing strategy is considered necessary in political campaigns at every level - local, county, state, and national -. Video marketing can significantly increase voter outreach in today's political environment.
Research indicates that most voters watch videos to educate themselves on potential candidates.
According to data from Google, online videos have become a preferred source for voters to stay up-to-date on the latest election updates. Since April 2015, over 110 million hours of political-themed content have been viewed on YouTube.
Campaign videos impact election outcomes, irrespective of the campaign's scope or budget.
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