Fully Managed Media Buying Services
Reach Your Target Audience Everywhere
Don’t waste time guessing where your voters spend their time online. Our advanced AI targeting services will follow them around the web, showing your ads. Once we select the audience, our advanced advertising solutions use automation and AI to target specific individuals as they move across devices and around the web.
Traditional Outlets
Television
Radio
Print
Streaming Services
YouTube TV
HULU
Spotify
And thousands more
Social Platforms
Facebook
Instagram
LinkedIn
Reddit
and more
Tailor your content to appeal to that specific audience, ensuring the right message reaches the right voter. Additionally, this type of advertising is cost-effective and can be tailored to fit almost any candidate’s budget.
Get Your Message Out Across Every Platform and Device
Import your voter lists or identify people based on the physical locations they visit and deliver advertising to them across 1+ million news, entertainment, publisher websites, apps and television.
Audience Targeting
Our core competencies involve producing content that connects political campaigns with their core audiences. Advanced targeting methods allow us to deliver messages with surgical precision. These methods include:
1. Voter lists: This method leverages your voter lists. We segment audiences based on their party affiliation, weak or hard, and we can deliver specific messages to each audience. This is the most popular option. We can also…
2. Straight Geographic targeting: This method targets people based on their physical location, such as a specific city or zip code.
3. Demographic targeting: This method targets people based on their age, gender, income, education level, and other demographic factors.
4. Behavioral targeting: This method targets voters based on their online behavior, such as websites they visit or content they engage with.
5. Interest-based targeting: This method targets people based on their interests and hobbies, such as sports fans or music lovers. We can reach potential supporters who share similar interests with the candidate such as if candidate is a runner, we can target runners with content that gets them to identify with the candidate.
6. Retargeting: This method targets people who have interacted with a campaign's website or social media accounts or simply visited a physical location such as a business, commercial location or residential address.
As you can see, we have a lot of options when it comes to creating your best audience. In most cases, your voter list will be the tactic we recommend to start. The other options give us more choices for creating a comprehensive media strategy.
Furthermore, streaming advertisements can be easily adapted to different platforms such as mobile devices, tablets, and Smart TVs (also known as Connected TV).
Finally, campaigns will have access to detailed analytics that allow them to track the performance of their ads in real-time and make adjustments accordingly.
Streaming & Television
Programmatic streaming television advertising for political candidates offers real benefits.
For one, it allows campaigns to target specific audiences based your voter lists or their demographics, interests, and locations. Additionally, this type of advertising is cost-effective and can be tailored to fit every candidate’s budget.
Media Buying
Be everywhere, all the time.
A comprehensive campaign strategy should include creating content for each platform, centered on the candidate's message and appeals to their target audiences.
Subscription Radio
Being on programmatic radio (e.g. Spotify, Pandora, Podcasts) helps political candidates their targeted audience.
Programmatic radio allows campaigns to target specific demographics, interests, and locations, so they can ensure that their messages are reaching their desired audiences.
This type of advertising is cost-effective and should be used in conjunction with other tactics.
It is important that campaigns measure the success of their efforts on each platform in order to determine which tactics are working best; then make adjustments.
Reach users across all of their screens as they watch live and recorded programs on any connected device.
There are new and improved ways to target voters with your content besides Facebook and Google. We can create a virtual GPS zone around a specific location using geofencing.
We identify the mobile ID and drop the device (person) into the audience once a person enters the area with their phone and location services turned on. We can deliver a sequence of banner and video ads.
With the aid of addressable geofencing, we are able to import a voter list, generate a longitude and latitude zone (comparable to a postal address) around a specific location, locate every device there, and serve ads to that audience as they browse the internet.
With the aid of addressable geofencing, we are able to import a voter list, generate a longitude and latitude zone (comparable to a postal address) around a specific location, locate every device there, and serve ads to that audience as they browse the internet.
Geofencing & Geoframing to Win Elections
A campaign could create a virtual zone around hotspots where voters are most likely to physically congregate.
This makes it possible for the campaign to target people with ads based on their interests. You can do this to demonstrate your support for various causes.
Geofence churches, temples, etc: Show your support for conservative values
Geofence gun shops, ranges, first responder locations: Show your support for second amendment rights
How does geoframing work?
By using geoframing, we can identify people (voters) who have visited physical locations in the past 12 to 24 months and target them with advertisements.
Streaming TV advertisements are professional and are designed to promote branding and awareness as well as drive post impressions conversions. View completion rates for these advertisements range anywhere from fifty percent to ninety percent, depending on the devices that are targeted.
We can tailor targeting and delivery based on geographic, demographic, and behavioral attributes for precise targeting, just like with programmatic display.
Where will your voters see the advertisements?
Your advertisements will be displayed on well-known television platforms like Hulu, YouTube TV, Peacock, and countless others.
More than 950,000 websites and more than 3,000 mobile applications will display your video ads as programmatic banner and video ads. We can target your audience as they browse the internet using programmatic advertising, which enables us to establish a strong online presence. Where your geo-fencing audience will see your messaging and video ads depends on a few factors:
Search on Google
950,000+ websites
Over 3,000 apps
Pre-roll ads and bumper videos
Streaming services
Deliver Personalized Ads to Different Voter Types
Dynamic advertising is made possible by programmatic, which means your voters will see personalized advertisement. We can make sure that the right message is delivered to the right voter at the right time.
Leverage your voter lists
Increase the effectiveness of your direct mail and door walking efforts by targeting households and neighborhoods with addressable geofencing ads. We use the postal addresses of your voters to draw a virtual zone around the households, identify every device and deliver ads.
Does programmatic geo-fencing and retargeting improve the targeting and timing of ads?
You have a lot of control over your video advertisements when you use programmatic advertising. You have total control over when, when, and who sees your ad with programmatic advertising. Imagine being able to deliver the right messages to the right audience at the right time.
Advertising Rates
In order to manage your cross-platform programmatic campaigns, we charge a flat rate in addition to the posted ad rates.
| Display /Mobile | Pre-Roll | ConnectedTV | Subscription Radio | |
|---|---|---|---|---|
| CPMs starting at | $10 | $22 | $44 | Starting at $30 |
Cost-per-mille (CPM) or cost-per-thousand rates are how this type of advertising is bought.
The prices listed above represent a minimum charge; actual charges may be higher depending on whether or not you require premium third-party data and/or premium inventory and/or Private Market Places (PMP).
You are going to require original content such as digital banners, video content, and so on. Our crew is able to assist you even if you do not have any creatives available.